Prior to the ELLE Smart Shopping Day, we collaborated with Vanilia to drop a great example of thoughtful and engaging communication on the mat. Fully in line with the look and feel of the brand, a chic direct mail was designed to grab attention.
Since Vanilia values sustainability, Circle Offset White was deliberately chosen. This is white uncoated 100% recycled paper. By recycling waste paper through a unique innovative and environmentally friendly process, without chlorine and optical brighteners, this high-quality natural white paper is created.
The simple yet stylish look arouses curiosity and invites you to open the self-mailer. In addition to beautiful photography, the expression includes a personal code that allowed a select group of members to be the first to take advantage of a unique discount. An excellent example of how DM can encourage customers to visit one of the stores or the website.