Customers are sometimes like children
In the world of marketing, the key to capturing your audience’s attention sometimes lies in the element of surprise. So don’t put the entire offer on your envelope, making the recipient curious and eager to explore the contents. Essentially, it’s about keeping it exciting, not revealing everything and giving the reader a compelling reason to take the desired action. This is the magic of surprise gifts.
Applications:
A surprise gift serves as an added incentive for engagement because the recipient is naturally curious about its contents. Whether you present a substantial gift or a smaller gesture, the key is to promote the offer effectively while leaving room for imagination.
As with a child’s birthday, the anticipation is more important than the 10 minutes they spend unwrapping their presents. While a child can be satisfied with any gift, it is essential to ensure that your customers are pleased with their surprise and think positively of you afterwards.
Advantages
- Increases response, traffic and orders
The appeal of the unknown increases interest, leading to higher engagement and conversions. - Adaptation to various audiences
Customize surprises to individual preferences for a personalized touch that resonates with diverse customer profiles. - Ideal for inventory management
Use surprise gifts strategically to effectively manage and clean up inventory. - Synergy with urgency
Combine the element of surprise with a sense of urgency for a powerful marketing mix that prompts customers to take quick action. - Perfect combination with premiums and order building
Improve the overall shopping experience by including surprise gifts, whether it’s a premium offer or a smart order-building strategy, such as giving a surprise with each product or at specific spending milestones such as €50 or €100.
In short, the art of surprise gifts is a versatile and effective tool in the marketer’s arsenal. Like the joy of a child discovering a hidden treasure, the excitement of the unexpected can ensure not only a transaction, but also a memorable experience for your valued customers.
Make an introductory appointment now on direct mail using the button below and you’ll get lunch for two!